most popular social media platforms in 2023

Top Social Media Platforms To Watch Out For In 2023: A Comprehensive Guide

Social media has become a crucial aspect of our daily lives as we approach 2023. It has revolutionized the way we connect with our loved ones and discover new products and services. 

However, keeping up with the constant changes in the social media world can be difficult. 

Therefore, Lacoon will highlight the most popular social media platforms in 2023 that are expected to dominate the digital world in this article below.

Overview – Most Popular Social Media Platforms In 2023

Here are the eight most important social media sites to focus on in 2023:


Instagram has now exceeded over 1 billion monthly users, cementing its position as one of the most widely used social media platforms globally.

This app blends the personal and professional with each new feature, making it an effective tool for businesses to showcase their products and services.

Instagram’s algorithm prioritizes high-quality, visually engaging content, so it’s important for businesses to invest in high-quality imagery and video content to stand out on this platform.

With Instagram Stories, Reels, IGTV, and shopping features, businesses have a range of tools to engage with their audience and drive conversions.



YouTube holds the distinction of currently being the second most popular search engine in the world, right behind its parent company, Google.

With over 2 billion monthly users, YouTube is an essential platform for businesses looking to create instructional content, product reviews, or guest interviews.

The key to success on YouTube is creating engaging, informative, and visually appealing videos that capture the attention of your target audience. With the rise of YouTube influencers, businesses can also partner with influencers to reach a wider audience and build brand credibility.


Facebook is the social media platform with the largest user base, having around 3 billion monthly users, and it’s the most popular platform globally.

While the platform has developed a somewhat negative reputation among younger users, it remains an essential platform for businesses to connect with their customers.

Facebook’s advertising capabilities are particularly powerful, allowing businesses to target their ideal customer based on demographics, interests, and behaviors.

With Facebook Groups and Messenger, businesses can also create communities and engage with their customers in a more personalized way.


While Twitter’s monthly active user numbers have remained consistent, the platform is still an effective tool for businesses looking to engage with a tech-savvy audience.

With 40% of users active on the site multiple times daily, businesses that use Twitter can reach a highly engaged audience.

Twitter is particularly popular in B2B verticals related to business, marketing, and politics. To succeed on Twitter, businesses need to stay up-to-date with trending topics and create engaging, shareable content that sparks conversations.



TikTok has rapidly gained popularity and is now one of the most widely used social media platforms globally, with more than 1 billion monthly users.

The platform’s short-form video format has captured the attention of younger audiences, making it an effective tool for businesses looking to reach a younger demographic.

To succeed on TikTok, businesses need to create visually engaging content that is authentic and resonates with their target audience. TikTok’s algorithm is also highly optimized for discovery, making it easier for businesses to reach a wider audience.


Pinterest is a social media platform that acts as a bookmarking tool for saving ideas and finding creative inspiration.

With over 400 million monthly users, Pinterest is an effective tool for businesses looking to showcase their products and services in a visually appealing way.

Pinterest is particularly popular for businesses in industries such as home decor, fashion, and beauty.

By creating visually engaging pins and boards, businesses can showcase their products and services and drive traffic to their website.



Despite losing ground to competitor platforms like Instagram and TikTok, Snapchat remains popular among younger audiences.

With almost 500 million monthly users, businesses looking to reach a younger demographic can use Snapchat to create engaging, visually appealing content.

Users frequently use Snapchat’s AI to share life updates and communicate with friends and family through images and video messages that have a 24-hour life cycle.

Businesses can use Snapchat to showcase behind-the-scenes content, offer exclusive promotions, and connect with their audience in a more authentic way.


LinkedIn is a professional networking site that has established its reputation as a premier resource for job opportunities, brand connections, and career advancement, with 810 million users worldwide.

Businesses can leverage LinkedIn to showcase their company culture, market their products and services, and build relationships with other professionals in their industry.

LinkedIn is particularly effective for B2B businesses looking to generate leads and build brand credibility. By creating a company page, businesses can showcase their expertise, share industry news, and connect with other professionals in their field.

Other Notable Social Media Sites

Other Notable Social Media Sites

Apart from popular social media platforms, there are other noteworthy social media sites that businesses can leverage to engage with their target audience.

One such platform is Reddit, which has more than 430 million monthly users.

It allows users to discuss and share content related to a diverse range of topics.

Businesses can use Reddit to engage with their audience, build brand credibility, and promote their products and services.

  • Twitch: With over 140 million monthly users, Twitch is a live-streaming platform that is particularly popular among gamers. Businesses can use Twitch to engage with their audience through live streams, sponsorships, and partnerships.
  • Discord: With over 150 million monthly users, Discord is a communication platform that is particularly popular among gamers and online communities. Businesses can use Discord to create communities, engage with their audience, and provide customer support.
  • WhatsApp: With over 2 billion monthly users, WhatsApp is a messaging app that is particularly popular in countries outside of the US. Businesses can use WhatsApp to communicate with their customers, provide customer support, and send targeted promotions.


To sum up, social media platforms are constantly changing, with new ones emerging and existing ones evolving to meet user needs.

However, based on current trends and user behavior, it is expected that Facebook, Instagram, TikTok, YouTube, and Twitter will be among the most popular social media platforms in 2023.

These platforms offer different features and functionalities that cater to various user preferences, making them appealing to a diverse audience.

As social media continues to play an essential role in our daily lives, it will be fascinating to see how these platforms continue to innovate and develop in the future.

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