Behind The Popular Company Who Owns Juul - Regulations on Juul

Behind The Popular Company: Who Owns Juul – Regulations on Juul 2023

Juul has taken the e-cigarette industry by storm, providing smokers with a trendy and convenient alternative to traditional smoking. However, the company’s ownership structure has long been shrouded in secrecy, leaving many wondering who actually owns Juul.

In this article, we will take a deep dive into the ownership structure of Juul and explore the individuals and companies behind the popular e-cigarette brand and who owns Juul.

Who Owns Juul

Who Owns Juul

The Founders

Juul was founded in 2015 by two former smokers, Adam Bowen and James Monsees. The two had a shared passion for design and technology, and they set out to create a better alternative to traditional cigarettes.

They developed the Juul device, which quickly gained popularity due to its sleek and discreet design, along with a variety of enticing flavors.

Today, Bowen and Monsees are still listed as the largest shareholders in Juul, with each owning around 5% of the company. However, their exact control over the company is unknown, as the company is privately held and does not disclose all of its investors.

Altria Group

One of the most significant investors in Juul is the Altria Group, a tobacco company that owns popular brands such as Marlboro and Copenhagen. In 2018, Altria purchased a 35% stake in Juul for $12.8 billion, giving the tobacco giant a significant foothold in the e-cigarette market.

As part of the deal, Altria was given the right to nominate directors to Juul’s board and was granted certain veto rights over major decisions made by the company. This has led some to speculate that Altria has significant control over Juul, despite only owning a minority stake in the company.

What Is Juul Labs Inc.?

What Is Juul Labs Inc.

Juul Labs Inc. is an American electronic cigarette company that was spun off from Pax Labs in 2017. The company was founded by Adam Bowen and James Monsees, two former cigarette smokers who met while studying product design at Stanford University.

Juul Labs is headquartered in San Francisco, California, and has a mission to help transition the world’s one billion adult smokers away from combustible cigarettes by offering a satisfying alternative through vapor products.

The company’s flagship product, the Juul electronic cigarette, atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. Introduced in 2015, Juul delivers a more potent nicotine hit compared to other e-cigarettes on the market, making it a popular choice for adult smokers seeking an alternative to traditional cigarettes.

What Regulations Has the Government Imposed on Juul?

In recent years, the government has taken significant steps to regulate Juul and other e-cigarette products. With concerns over the potential health risks and the increasing popularity of vaping among young people, the government has been working to limit the availability and appeal of e-cigarettes.

As of July 1, 2022, 25 states have implemented laws that restrict e-cigarette use in 100% smoke-free venues, according to the American Nonsmokers’ Rights Foundation. The majority of these bans focus on flavored products and online sales, which are seen as particularly attractive to young people.

In June 2022, the FDA temporarily banned Juul products due to the company’s failure to provide sufficient evidence that its products were safe for public health.

The FDA issued marketing denial orders (MDOs) to Juul Labs Inc. for all of their products currently marketed in the United States, requiring the company to halt the sale and distribution of these products. Retailers were also instructed to remove any remaining Juul products from their shelves or risk enforcement action.

The temporary ban on Juul products underscores the FDA’s commitment to protecting public health and addressing the concerns around the rise in youth vaping. It is also a reminder of the ongoing regulatory challenges facing the e-cigarette industry, which continues to evolve and adapt to changing market conditions.


In conclusion, the ownership structure of Juul is complex and not fully transparent. While the co-founders still hold significant stakes in the company, the sale of a 35% stake to Altria Group has led some to speculate that the tobacco giant has significant control over Juul.

Despite the lack of transparency around Juul’s ownership, the company remains one of the most successful e-cigarette companies in the world.

Thank you for reading. Lacoon hopes you enjoy this article.

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